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Sunday, May 2, 2010 at 11:12 PM
11:12PM

Again with the Tang!

DateSunday, May 2, 2010 at 11:12PM

tang_dynasty_map1.gif

COMPANIES & INDUSTRIES: "Global Marketing: Tang Gets a Second Rocket Ride; The Space Age drink soars in China and developing markets," by Duane Stanford, Bloomberg BusinessWeek, 26 April -2 May 2010.

Apparently, Tang is taking off like a rocket in China: "Tang makes water more exciting."

Kraft has seen Tang sales in emerging markets rise 30% last year, as part of its "power brands" strategy of introducing its staple items to rising economies.

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