The coming capitalism

FEATURE: "10 Fixes for the Planet: Scientists, inventors and entrepreneurs are focusing on ways to help the environment. Some of our favorite ideas." By Anne Underwood, Newsweek, 14 April 2008, p. 52.
The cool quote: "We have to stop treating the earth as a wholly-owned subsidiary of our economy."
Not a problem when the bulk of the world lives either in the Malthusian reality of the Gap (wealth and population are inversely related) or the Soviet bloc (where all are equally lower-middle class) and only a fraction of the planet lives within America's liberal international trade order (about 15% of humanity in 1980 that controls two-thirds of the world's productive power and wealth). But once you jump to about 5/6ths of the planet living within that order, and the consumption ramps up dramatically just like it did in the West after 1800 (see A Farewell to Alms by Gregory Clark, then you have to start factoring in your "natural capital" in the manner advocated by Amory Lovins (whose ideas are being featured in more and more books, making him a powerful grand strategist in big-thinking circles todayโรรฎand yes, he really is a grand strategist for today's world, which is way beyond the vision of the classic balance-of-power crowd).