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COMPANIES & INDUSTRIES: "Global Marketing: Tang Gets a Second Rocket Ride; The Space Age drink soars in China and developing markets," by Duane Stanford, Bloomberg BusinessWeek, 26 April -2 May 2010.
Apparently, Tang is taking off like a rocket in China: "Tang makes water more exciting." Kraft has seen Tang sales in emerging markets rise 30% last year, as part of its "power brands" strategy of introducing its staple items to rising economies.


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