COMPANIES & INDUSTRIES: "Global Marketing: Tang Gets a Second Rocket Ride; The Space Age drink soars in China and developing markets," by Duane Stanford, Bloomberg BusinessWeek, 26 April -2 May 2010.

Apparently, Tang is taking off like a rocket in China: "Tang makes water more exciting."

Kraft has seen Tang sales in emerging markets rise 30% last year, as part of its "power brands" strategy of introducing its staple items to rising economies.