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Friday, May 30, 2008 at 2:22 AM
2:22AM

Designed for the BOP by the BOP

DateFriday, May 30, 2008 at 2:22AM

ARTICLE: "Cell Phones From the Street," by Kerry Capell, BusinessWeek, 12 May 2008, p. 018.

Nokia does year-long market researched in shantytowns of Mumbai, Rio de Janeiro and Accra, giving locals chance to design ideal, all-purpose phones.

Entries found at businessweek.com/go/08/dreamphones.

Ask the Bottom Of the Pyramid and you shall sell.

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