ARTICLE: "Cell Phones From the Street," by Kerry Capell, BusinessWeek, 12 May 2008, p. 018.

Nokia does year-long market researched in shantytowns of Mumbai, Rio de Janeiro and Accra, giving locals chance to design ideal, all-purpose phones.

Entries found at businessweek.com/go/08/dreamphones.

Ask the Bottom Of the Pyramid and you shall sell.