Facebook targets the East

FT story on Mark Zuckerberg declaring at a recent conference in France that Facebook is targeting major expansion in China, Japan, South Korea and Russia, hoping to become the first social network with 1B members. These four are all nations where Facebook is not the #1 social network.

Each of the four countries features entrenched local players, like QQ in China. Then there’s China’s record with Google, ostensibly over censorship but really over market share/domination by foreigners(!).

Zuckerberg sees mobile usage as the future for Facebook, noting that India just tipped over from more web users than mobile users to more mobiles users than web users.  He sees that happening everywhere soon enough.

Globalization’s connectivity shows no signs of slowing down.