"When we want cheap, we go for China"

pic here

Yet another FT on Africa.

From the explosion of mobile telephony to bulging profits of beer companies, evidence of expanding consumer markets in Africa abounds.

Nice.

Hear the African middle-class consumer speak:  “When we want cheap, we go for China.”  Estimates are that 90% of appliances in the major local retail shops are from China, because their prices are about 75% cheaper than the foreign competion and 50% cheaper than the local producers’ stuff.

Comments

[Brandonm]

Cheaper than local now, but I think you and I will both agree, its temporary.

Africa is the next China once security is reasonable (and you yourself have made the point that the Chinese have the capability to make it reasonable)

More Africa please :) this guy is only rising