Dateline: above the garage in Portsmouth RI, 26 July 2004
Friday I get an email from a TX-based academic who's doing a study of my work and comparing it to Niall Ferguson's. His basic take: we make similar arguments about America's role in the world, the big difference being that I describe a better future world resulting from this effort and that I include prescriptions and an actual strategy for the U.S. to employ in getting the world to that point. Ferguson, the cream-of-the-crop historian right now offers nothing of that sortóstrictly a backward-looking comparison to the British Empire which he so loves.
That, my friends, is the difference between an academic historian and a practitioner in grand strategy: Ferguson can get by with diagnostics and analysis leading nowhere, but I actually have to come up with a road map, otherwise I'm a complete failure. That's because Ferguson's main audience is fellow historians and the academic crowd in general, whereas my audience is fairly specific: 1) our military; 2) other militaries; and 3) decision-makers in Washington. Ferguson needs the approval of his peers, a scholarly reputation, and good reviews. I need the approval of the "stars" (flag officers) and "bars" (lowering-ranking officers just entering into the senior ranks), broadband acceptance by the operators in the field, and real-world proof that my ideas either reflect or influence actual policy and strategy alterations.
That I do well in Ferguson's realm is nice (media appearances, nice reviews, I got NYT BSL status and he didn't!), but completely irrelevant to the book's impact. I didn't write an academic treatise looking at it from the outside, I wrote the memoir of an actual practitioner working on the inside. As such, I don't offer analysis so much as a manifesto for change.
When I get invited to address entire student bodies of professional military educational institutions like the Naval War College and the Industrial College of the Armed Forces, that is impact. When those same colleges indicate they'll be distributing PNM to students and faculty, that is impact. When I find myself pulled into senior advisory roles with senior officers at Joint Forces Command, Special Operations Command, and Central Command, that is impact. When the administration has me repeatedly brief new service secretaries as they prepare for confirmation hearings, that is impact. When I brief foreign militaries, the House of Commons in the UK, or representatives from NATO, that is impact.
And when John Kerry's people arrange for me to brief their foreign policy task force on Pentagon issues, that is impact.
I have received more than a few reviews from academics stating that my approach isn't real-world enough to be used as a true policy guide, and that judgment is so laughably off-base as to make me cringe at the ignorance of those who offer it. I always knew PNM would have mega-impact within the defense community, because it speaks directly to them and offers them a real framework for engaging with the "everything else" they know instinctively impinges upon every intervention they undertake in this era of globalization. That the material seems unrealistic or Strangelovean to many academics is amusing to me, but nothing more, because the vast majority of what they put out in publications strikes me as completely divorced from any reality I have come to understand in working directly for and with the U.S. military over the past 15 years. For the most part, they seem to live in a dream world of theories and models, and when they do offer prescriptions, they are hopelessly naÔve.
My stuff is real-world because it was born from hundreds of presentations directly offered to real-world operators, who will call you on the bullshit faster than you can click through your next PPT animation. Why I get to brief so many senior military leaders is because whenever their subordinates come across my stuff, they instantly realize that this is the most solid package yet of the host of ideas that they themselves in many instances have long been trying to articulate up through the ranks.
You wanna know the best review I've received so far? It was from Vice Admiral Eric Olson, Deputy Commander of Special Operations Command. His view of what military forces are good for is probably 180 degrees different from mine. The guy is Leviathan through and through, and I respect the hell out of him for that. During a formal interaction with him in front of all of his senior officers, his subordinates had urged me to push my case for the Sys Admin/back half focus in transformation. These younger officers knew full well how little he appreciates this argument, but wanted me to make the case in as strong as terms as possible. So I did. Olson listens intently, pauses for a few seconds as he considers what I said, and then simply replies "thank you," indicating he has absorbed the argument and will give it serious consideration.
That is the best review I've received so far on PNM. Five minutes with one of the most hardcore operators you can find in the U.S. military, selling him a vision I know he is opposed to, but doing it in such a way that he felt compelled to consider it seriously. It has taken me a decade-and-a-half to build a standing with operators inside the U.S. military to the point where I even get invited for such face time, so I know what a privilege it is, especially when younger operators push me forward to deliver messages up the chain on their behalf. That is real trust, and that trust is the only evidence that matters to me regarding PNM's deep impact within its targeted audiences.
So when I pull open the NYT Book Review yesterday and see John Lewis Gaddis, a highly-respected academic historian, reviewing Niall Ferguson's book Colossus (the entire issue was given over to a slew of "empire" books), and noting that his review contains a calculated mix of praise for the career with the usual backbiting on the details of the book, I think to myself: I can live without a NYT review, because all I'd get is yet another academic take on the "impracticality" of my policy prescriptions. And such a review would mean almost nothing to me, coming from that detached crowd, because the approval they offer concerns the cleverness and intricacy of the argument, rather than its substance. But since I did not write PNM for that crowd, much less for their approval, I cannot expect anything but the usual sneering disdain ("What is this stuff compared to our elaborate theoretical models?").
Their arguments go on forever, conference by conference, journal article by journal article, and review by review. They can go on forever because they never have to arrive anywhere. But my ideas have to arrive somewhere, otherwise the invitations will stop, the access will be denied, and my dialogue with senior military leaders will come to an end.
And you know what? I like it that way. Because the minute my stuff stops being relevant to my clientsóthe U.S. militaryóthey should absolutely fire my ass. This business is too important for anybody to be wasting their time.
Here's the rather large catch from the Sunday NYT and today's Times and Journal:
Kerry's hope: "I can do anything better than you!"
"Voters Are Very Settled, Intense And Partisan, and It's Only July: Great Political Divide Increases as Parties Clarify Identities," by Robin Turner, New York Times, 25 July, p. A1.
"Kerry Sees Hope of Gaining Edge on Terror Issue: Promises a Safer Nation; Says Anti-Bush Rhetoric Will Be Discouraged at Boston Convention," by Adam Nagourney, NYT, 25 July, p. A1.
"A Duet That Straddles the Political Divide: The 'liberal sissy' and 'right-wing nut job' face off in this satire," by Steve Lohr, NYT, 26 July, p. C5.
The race to disconnect Iraq from the outside world is on
"Iraqi Insurgents Using Abduction As Prime Weapon; 2 Pakistanis Are Seized; By Taking Hostages, the Rebels Apply Pressure on American Allies," by James Glanz, NYT, 26 July, p. A1.
"Iraqi Urges Allies Not to Be Deterred by Kidnappings; Executive Is Seized," by Ian Fisher, NYT, 25 July, p. A8.
"Western Ways Force Iraq To Trim Water Projects: Security fears and red tape devour time and money," by James Glanz, NYT, 26 July, p. A8.
In praise of stupid government
"The New Magic Bullet: Bureaucratic Imagination; Outwitting terrorists may be beyond the ability of government," by Douglas Jehl, NYT, 25 July, p. WK1.
Non-lethals: the "star of tomorrow" for the last decade & counting
"The Pentagon is developing a new class of sci-fi-like 'non-lethal' weapons. But will they make war any safer or easier?: The Quest for the Nonkiller App," by Stephen Mihm, NYT Magazine, 25 July, p. 38.
Wars cost everyone money, including the military-industrial complex
"Defense Firms Encounter a Budget Crunch: Military Modernization Is in Jeopardy as Iraq Siphons Funds, Congress Doubts Technology," by Jonathan Karp and Andy Pazstor, Wall Street Journal, 26 July, p. B6.
Hillary's realism on globalization is as good as Bill's
"'Bestshoring' Beats Outsourcing," by Hillary Rodham Clinton, WSJ, 26 July, p. A14.
"What Works in the Rest of the World: Keep labor standards out of trade agreements," by William B. Gould IV, NYT, 26 July, p. A19.
"Trade Talks in Geneva Offer More Hope This Time," by Elizabeth Becker, NYT, 26 July, p. C1.
The cost of doing globalization: more on military-market nexus
"Foreigners Seem To Be Souring On U.S. Assets: Slowdown in Buying of Securities Reverses Trend and May Make It Harder to Finance Trade Deficit," by Craig Karmin, WSJ, 26 July, p. C1.
Latest bribe to Pyongyang fails
"North Korea Seems to Reject Butter-for-Guns Proposal From U.S.," by David E. Sanger, NYT, 25 July, p. A7.
Bad sign: WSJ editorial board souring on Putin
"Another Russian 'Ice Age,'" editorial, WSJ, 26 July, p. A14.
Brazil as the key Seam State in our neighborhood
"Brazil Carries the War on Drugs to the Air: Despite U.S. Concerns, a 6-Year-Old Plan Gets a Green Light; Drug runners may now think twice about making rude gestures to air force pilots," by Larry Rohter, NYT, 25 July, p. A6.
Oil curse works even in the Core, Norway finds
"Norway Looks for Ways to Keep Its Workers on the Job: A concern that Norwegians are losing their work ethic," by Lizette Alvarez, NYT, 25 July, p. A4.
The new Cheech and Chong for the globalization era
"High Times: A Dumb Stoner Comedy For a New American Century," by A.O. Scott, NYT, 25 July, p. AR1.