
Drove up very early Wednesday morning to Chicago, reaching the Hyatt Regency on Wacker (just off the Chicago River and a stone's throw from Lake Michigan) at 0930.
Got into room and starting fine-tuning brief. Then my host, Stuart Ford of Gymboree rings me up and asks if I can go 30 minutes earlier than planned (1030-1200 instead of 1100-1230).
I say sure, suit up, and am down in the ballroom ten minutes later.
Audience is about 50 franchise owners (some master franchise owners, meaning they own all the franchises in the country--like Turkey or China or Ecuador [all of whom I met and conversed with]).
Gymboree, for the uninitiated, is a top-dollar, full-service early childhood development center that handles kids both mainstream and truly challenged. Started in the U.S. and went global. Goes into any country where the middle class starts appearing. Why? The new middle class wants only the best for their kids, and Gymboree is there to do the well-rounding--so to speak. In places like India, where academics is taken very seriously, Gymboree is used primarily for just that--making the kids more than just the sum of their grades.
Audience was all over map. Most were women in their 30s and 40s. Lotsa Latinos and Asians.
At first, I don't think they knew what to expect from me, so I started out with pix of my kids (a first time for me) and explained my family. Then I did the usual tour of the horizon, with a clear emphasis on the emerging global middle class phenomenon. Did 47 slides in 1:25. Then did almost 20 in Q&A, and let me tell you, this bunch was ready!
Then nice lunch with everyone, where Stuart Ford gave me a data dump on the company's worldwide activities, and that was fabulous--an education in an hour. May get column out of it if Stuart sends me all the notes/analysis he promised.
Then back to room to fiddle with brief for several hours. Just felt really warm and focused on it and wanted to use the energy wisely.
Then suit up again and down to ground floor for buses to Spirit of Chicago boat cruise.
That was fun.
First, plenty of Budweisers in bottles.
Second, I signed a ton of books (GP soft), personalizing all for the attendees, who each got one. I would say maybe 30 demanded pictures with me (and yes, I did see the brown spots in my eyes after a while). Everyone was just so friendly, and so pumped, and so gracious. I don't think I've ever had a nicer signing.
Then a great buffet,and wonderful dinner conversation with the senior management team of Gymboree international. The next day the domestic owners were coming (couple thousand), but I really valued being able to do the smaller audience with the international crowd. Each one I had a chance to speak with was truly fascinating.
Then the DJ appeared and the dance floor went crazy. The Gymboree people said their franchise owners were famous for their dance parties when they got together and they weren't lying. These people really like to dance, especially the South Americans, who are just amazing to watch. Then the boat staff did the nightcap group dance and they were even more spectacular. It was a pretty funky night!
Oh, and one of the staff bought my boat picture for me.

I forgot the Hollywood trick of leaning forward. I do just the opposite, which is stupid, and lean my head back, which always gives you that nice double-chin effect. I just wasn't prepared. I'm usually more on top of it when a journalist is shooting a load, but here I was in line, getting onto the boat, and snap! I'm behind this life preserver all of a sudden, feeling oddly alone, so I sort of pulled back with a "I'm not really doing this for real" pose, only to have it later presented to me!
Goes to show you--always respect the camera!
Still, as gigs go, I give it a 10 on the fun/educational scale, which seems appropriate for an experience-economy stalwart like Gymboree.