Millennials as a new way of approaching capitalism/consumerism
Tuesday, April 2, 2013 at 8:25AM 
Interesting USA Today story on how "Millennials are demanding capitalism with a conscience, and some of America's biggest brands are delivering."
I give a lot of speeches to middle-aged audiences (now borderline Boomers/Gen X like myself) and they express the usual concerns over the Millennials as the next to pick up the torch - so to speak.
So I talk about my oldest two and say most of the things stated in this article, so it was good to come across it and realize I wasn't unduly extrapolating from my kids:
This trend-setting, if not free-spending groupd of 95 million Americans, born from 1982 to 2004, live and breathe social media and are broadly convinced that doing the right thing isn't just vogue, but mandatory. With nearly a third of the population driving this trend, kindness is becoming the nation's newest currency.
It always amazes me how America raises the next generation that it needs.
Reader Comments (1)
Capitalism with a conscience? I recall this headline. "72% of Harvard Students Vote to Divest from Fossil Fuels". And their alternative is what exactly? Solar, Wind Power? These forms of energy are typically 8-10 times of conventional fuels. Calculate in the cost of fuel in putting in solar and wind power and you probably have more use of conventional fuels and not less. More money has been thrown down the rat holes of "green energy" than has been spent on the U.S. with very little to show for it? Want greener production? Encourage China and India to catch up to 1960s U.S. technologies for power generation. Conscience is fine, intelligence is better.