Chart of the Day: chocolate consumption (advanced v emerging)
Tuesday, June 7, 2011 at 10:17AM 
From FT analysis of Kraft buying Cadbury (beating out Hershey) and how controversial that's been in the UK (flagship company and all), but this is no worse that InBev buying Budweiser - heh?
But in both instances, it's the future growth of the Gap countries that drives the purchases (InBev doing well there, Kraft hoping to take advantage of Cadbury's ability to market in India). So far Kraft doing okay ($29 share price before, $35 since).
The chart on the left explains why: Core populations can only eat so much more chocolate (few more bodies over time), while Gap and New Core are "discovering" chocolate in a big way (4X the growth because of sheer numbers entering middle-class status).
Same will hold true for food after food and beverage after beverage.
As I've said, it ain't about hearts and minds but bellies and wallets.
Reader Comments (1)
> but this is no worse that InBev buying Budweiser
Cadbury chocolate tastes a lot better than Budweiser beer :-)