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12:02AM

The iPhone makes Apple a global player, but only if it can dominate outside the US

WSJ story that exemplifies the bottom-of-the-pyramid reality of the global marketplace once Asia's billions sign on.

Apple is rolling out the latest version of its iPhone more rapidly to 88 countries beyond its already saturated American market, reducing the lag time exhibited by previous versions.

Why?  Apple's growth in recent quarters is skyrocketing in Asia/Japan and it's even significantly bigger in Europe already than in America.  Comparison: March 2010Q sees growth rate of about 25% in the Americas, but almost 200% in developing Asia.

So no choice: go global or go stagnant.

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