The shoot hogs, don't they?

MARKETPLACE: "Harley to Ride Indian Growth," by Eric Bellman, Wall Street Journal, 28 August 2009.

For now the big bikes remain a luxury item. But we're talking about 500m unbranded Indian teenagers heading toward middle-class lifestyles.

So how to resist the opportunity when your buying base back in the States is aging out (notice the trikes)?

Comments

[zenpundit]

"So how to resist the opportunity when your buying base back in the States is aging out (notice the trikes)?"

Any attempt to retain motorcycle "coolness" while riding a "trike" will fail, up to and including the wearing of a German war helmet