How much for the bridge?

MEDIA & MARKETING: "Dubai Pulls Out the Stops for Naming: Metro Stations, Lines Offered as Vehicles For Corporate Branding," by Margaret Coker, Wall Street Journal, 8 August 2008, p. B8.

Interesting to think how capitalism changes as it's picked up—in almost greenfield operations style—by rising great powers and other emerging markets. Stuff you think of as daring, they just decide to start with.

I want an Enterra Solutions metro stop, near whatever my favorite hotel ends up being.

Comments

[pmsuds]

this is great... perhaps you can trade the costs of development in a box for the naming rights to not just a metro stop, but the entire line. each train car could be shrink-wrapped with the book graphics!

although your line may require them to bring in TSA for security purposes

[Manofsteel]

You couldn't make a Barnett brand of toilet paper because Barnett takes shit from nobody!