My muse/editor has spoken on CiB re-brand proposal

Mark Warren hates Connectivity-in-a-Box. He says that whenever he mentions Development-in-a-Box, people say, "What's that? Tell me about that!"

CiB, he says, comes off as soft-peddling to reduce critical resistance, a wuss-out ploy I never seem to indulge in, and certainly NOT how I got to where I am today.

Steve DeAngelis is looking smarter on this proposal. He opposed it. Now I am feeling chastened--and wussy.