For print mags, the online presence is key
Monday, May 23, 2005 at 5:30PM ■"Something Old, Something New: For new print magazines, an essential part of the start-up strategy is a smart Web site," by Justin Matlick, Wall Street Journal, 23 May 2005, p. R8.
There is no question that PNM does not sell as it's sold to date without this website and without this blog.
Does this connection help sell Esquire? You'd have to wonder if it doesn't considering the magazine lists me as one of their two bloggers on their front page (the other one, a soldier back from Iraq, has a far less active siteóin fact, almost a dead one as he works his book hard for a fall release with Putnam; me, I actually have my second book under control, which is amazing given this year).
So I have to wonder when Esquire will start treating its website more seriously than it does today. Sure, it's better than it's been, but it's nowhere near what it could be. Maybe this site helps that process. Certainly wouldn't seem to hurt it. It'll be interesting to see how our relationship unfolds, especially with my first "contributing editor" piece coming out in a couple of weeks.
Whom did I profile for the Ten Men issue? Don't yet have explicit permission from the boss man on blogging that one yet, but expect it soon. Me, I would like Esquire to post the transcript of my interview with him just like other major newspapers now do online.
In fact, I am going to ask Warren about that oneÖ
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