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Recommend Good bottom-of-the-pyramid strategy in India (Email)

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FRONT PAGE: "India Engineers A Market: Its Poor," by Eric Bellman, Wall Street Journal, 20 October 2009.
This, to me, is the real ground zero of India's business ingenuity, the stuff that will truly change the world for the better. "Reverse innovation" examples cited: the Nano from Tata (mais oui), a tiny stove that avoids the usual wood fuel (pellets and a "gasifer technology" (beats the hell out of me, but indoor pollution is a HUGE Gap killer), and a refrigerator disguised as a cooler! Some truly brilliant stuff, and the future of the emerging global middle class. Frontiers to be conquered in the best way possible.


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