The email sent will contain a link to this article, the article title, and an article excerpt (if available). For security reasons, your IP address will also be included in the sent email.
MARKETPLACE: "Chinese Learn English the Disney Way," by James T. Areddy and Peter Sanders, Wall Street Journal, 20 April 2009.
New schools run by Disney in Shanghai to teach kids English.
Get this bit:
The company says the initiative is primarily about teaching language skills to children, not extending its brand in the world's most populous nation. But from the oversize Mickey Mouse sculpture in the foyer to diction lessons starring Lilo and Stitch, the company's flagship school here is filled with Disney references.
Hey, if Disney can do it better than the competition, I say, let the branding begin.
Return to Article
