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Recommend No slump in Chinese advertising (Email)

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MEDIA & MARKETING: "Advertising: Marketers Flock to China's Biggest TV Network," by Geoffrey A. Fowler, Wall Street Journal, 20 November 2008.
Despite global economic woes, western marketers are salivating at the notion of shaping the tastes of China's emerging middle class. Brand loyalty wars are the biggest conflicts we'll see East-v-West in coming years.


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