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SPECIAL REPORT: "Toyota's Next Turn: Gas prices soar. The world's top hybrid maker could not be happier," by Rick Newman, U.S. News & World Report, 16 June 2008, p. 40.
I give you the Toyota Tundra at 15 mpg, but also the Prius.
So nobody's perfect.
As the piece says, "Americans are very reluctant downsizers, and every automaker knows what happened after the oil shocks of the 1970s."
Key bit:
Hybrids are still a relatively small portion of Toyota's portfolio—but the biggest opportunity to break away from the pack.
The next step? A hybrid that plugs in at home.
Looking ahead:
The stakes are huge: The automaker that seizes the plug-in market could dominate for years.
And:
Down the road, hydrogen fuel—which could be cheaper than gasoline or plug-ins and generate better mileage still—might offer the most promise of all.
I know, I know. Amory Lovins is a nut.
But I see a lot of good coming from these high prices. The Middle East needed a big resource transfer to handle that 100 million young heading toward non-existent jobs. WE were going to pay that money one way or the other. Hybrids beat bullets and bombs.
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