At 3-day retreat for entire Enterra staff to get us synched up on common understanding of who we are, what we're building, etc. A favorite metaphor of mine is that our resilience technology is like a cherry sitting atop a big sundae: Steve and I have to sell clients (e.g., Port of Philadelphia, Kurdish Regional Government) first with thought leadership (you need this entire package) and then come up with the alliance of players to build the net (e.g., sensors, infrastructure), and then we get to pin our fab technology on top (the resilient architecture, etc.) So no sundae (thought leadership consulting, deal-making, alliance building), then nowhere to place the "cherry.' So after lunch today our chief counsel, the former head of Air Force JAG, Gen. Nolan Sklute, has a giant sundae sent to me as gag during meeting.