FT story that reminds me of scenario I ginned up as part of Wikistrat teaser for simulation looking at rising consumerism in East Asia and its impact on various consumer products and food & bev industries.
I can't remember the first time I was in China during the Christmas holiday, but it was probably close to a half decade ago, and I was stunned by how much people embraced the whole concept while treating it as an essentially non-religious holiday. I mean the country has a huge winter festival holiday (Lunar New Year) that runs in the Jan-Feb timeframe, so how could they pick this up too?
Well, it's that rising middle class that seeks more outlets for its downtime and money. So the Chinese are picking up all sorts of foreign/Western holidays on top of the ones they already celebrate. Fairly American, actually.
The quote from local expert:
Christmas is like Chinese New Year, even poor people have to celebrate it. Hotels, kindergartens, schools, supermarkets, they all have Christmas decorations. As people born after the 1980s and 1990s grow up, the [Christmas] culture is having a growing influence.
So inscrutable, these people!
Plus, this year, Chinese decorations companies are surviving the downturn in the West by selling far more at home.