Find the announcement here at California State University-San Marcos

Global Trade Symposium: Strategy for the Tumultuous 21st Century

 

~ CSUSM Partners with San Diego WORLD TRADE CENTER for Unique Event ~

FOR IMMEDIATE RELEASE (Download Release - PDF)

August 25, 2010

 

Global Trade Symposium will discuss the future of global competition and what it means for businesses and organizations.

Who: “Competitors are emerging from more countries,” explains Camille Schuster, Professor of Marketing for California State University San Marcos. “Compliance issues are stressing IT capabilities. Experts are saying companies need to engage in collaboration. With so much change most companies have all they can do to react to the marketing challenges. Thus, I think it would benefit us all to spend a morning at CSUSM to consider the future – the trends, the new pressure points, the new opportunities, the coming challenges – and engage in a discussion of how to prepare to ride the waves of change.”
 

Speakers:
 

Thomas P.M. Barnett, is the New York Times-bestselling author of “The Pentagon’s New Map, Blueprint for Action” and “Great Powers: America and the World after Bush”. He is a nationally known public speaker who's been profiled on the front-page of the Wall Street Journal. He is in high demand within government circles as a forecaster of global conflict and an expert of military transformation, as well as within corporate circles as a management consultant and conference presenter on issues relating to international security and economic globalization. Barnett will speak on 2025: A Future Worth Creating.
 

Ralph Jacobson, is the Global Consumer Products Industry Marketing Executive for IBM. He is responsible for marketing IBM Consumer Products Industry Solutions to clients in areas including business strategy, operations and the consumer experience. Ralph has worked in The CP and Retail Industries for thirty years. For more than a decade, Ralph has consulted to more than one-hundred clients around the globe, from Shanghai to Saudi Arabia. Jacobson will speak on Global Hunger: Distribution and Safety.

Sponsors:
North County Transit District
Sony Corporation of America

What: This half-day symposium will outline the challenges we face today in the global marketplace with new global competitors, political strains, major economic swings, and increasing customer demands. Speakers will address the question of how to create a successful strategy to navigate the dynamic marketplace, and what global completion means for your business and organization.

When: Friday, September 24, 2010
8:00 a.m. to 12:00 noon
Attendees will enjoy a continental breakfast and are invited to attend a book signing at the conclusion of the symposium.
 
Where: California State University San Marcos, McMahan House, 333 S. Twin Oaks Valley Road, San Marcos, CA 92096

For more information and/or to register for the “Global Trade Symposium”, visit www.csusm.edu/el/gts or call (760) 750-4020. Registration fees for San Diego WORLD TRADE CENTER (WTC) Members is $75 and $95 for Non-WTC Members.
        
Directions & Parking
CSUSM is located at 333 S. Twin Oaks Valley Road in San Marcos. For more information or directions to the campus, visit http://www.csusm.edu/guide. Parking is available in campus lots for an additional fee.