Online advertising in China takes off
Tuesday, August 3, 2010 at 12:03AM
Thomas P.M. Barnett in Chart of the day, China, media

Okay, make that a triple Sunday dip on Chart of the Day.

WSJ chart showing the skyrocketing growth in online advertising spending in China:  nowhere in 2000 and closing in on $3b this year. China’s total ad market is just above $20B and growing at a 14% clip. Online growing a bit faster at 25%.

Result? 

The world’s largest advertising companies want to conquer a presence in a burgeoning territory:  online-ad buying in China.

Article originally appeared on Thomas P.M. Barnett (https://thomaspmbarnett.com/).
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