Anjula Acharia-Bath, CEO of Desi Hits!
WSJ story on new record label focused on promoting Indian music.
Jai Ho!
Actually, my favorite recent Indian piece was that long soaring one that fronted Spike Lee’s “Inside Man.”
Legendary Jimmy Iovine supports Desi Hits!, which started in 2007 and is now coming under the larger umbrella of Universal.
The label is expected to blend Indian music with hip hop—naturally.