Brazil targets Africa . . . with media!
Tuesday, June 15, 2010 at 12:04AM
Thomas P.M. Barnett in Brazil, Citation Post, media

Outgoing Brazilian president Lula da Silva announces that TV Brasil, a Portuguese-language network will target former Portuguese colonies in Africa (there are a bunch) via rebroadcast through Mozambique.  In all, 49 nations will be targeted (out of 55 on the continent or on neighboring islands).  

Lula presents this as a pure soft-power play:

I want a channel that speaks well of the country, that can show Brazil as it really is.

The biggest draws will be Brazilian soccer and soap operas, which already have a large following there. These two are big media draws in the Western hemisphere as well.

Article originally appeared on Thomas P.M. Barnett (https://thomaspmbarnett.com/).
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