Facebook consistently pushes the privacy envelope, and Chuck Schumer is gearing up. The whole, letting companies know your brand loyalties strikes me more as reverse advertising that a huge loss in privacy, especially in a culture where everybody now wears their labels on the outside of their clothes (big damn change from my youth), but I get the angst too.
Zuckerman's quote disturbs a bit though:
There's always a challenge of innovating faster than your users understand or accept.
And there's a reason why, Mark. When companies "innovate" at that stealthy speed, rule-breaking tends to follow--and fraud, and stealing, and . . ..