IN DEPTH: "Philip Morris Unbound: Freed from Altria, CEO Louis Camelleri is racing to boost global sales as tobacco restrictions spread," by Nanette Byrnes and Frederik Balfour, BusinessWeek, 4 May 2009.

Map showing all the big targets where growth has skyrocketed thanks to heavy marketing: Brazil, South Africa, Ukraine, Russia, China and Indonesia.

To join the Core is to smoke yourself to an early grave, it would seem.