FRONT PAGE: "Online Age Quiz Is a Window for Drug Makers," by Stephanie Clifford, New York Times, 26 March 2009.

You see the come-ons for the quiz. At the far side of the sign-up is a drug company looking to make you live longer--at a cost. Dr. Oz, Oprah's fave and a fellow "best and brightest" with me in Esquire way back when, is the come-on front man.

Tricky stuff, but just the tip of the iceberg going forward.

There will be no "black" drugs in the future: Big Pharma will work mightily to keep everything legal and thus sell-able, and you will be targeted every more directly.