TECHNOLOGY: "IBM Dives Into Water Venture: Touting "Smarter Planet," Big Blue Pushes Technology to Manage Resources," by William M. Bulkeley, Wall Street Journal, 13 March 2009.
I do like the commercials.
IBM seeing a future in water management, alt energies and carbon management makes a lot of sense to me.
The rise of the global middle class will invariably re-price every resource on the planet, with the biggest changes occurring in the realms not previously well-priced--like water.
I admire IBM for the vision.