The Georgia ads as the second coming of Macedonia--Business Heaven!
Monday, October 26, 2009 at 12:13AM
Thomas P.M. Barnett

FULL-PAGE AD: "Grow with Georgia," The Economist, 10 October 2009.

QUARTER-PAGE AD: "Grow with Georgia," Wall Street Journal, 12 October 2009.

Just remind me of those Macedonia ads that I described in Great Powers.

Economist one says "Put a free industrial zone on the shortest route between China and Europe and just watch it grow," Dr. Khater Massaad, CEO of Rakia and Chairman of Rakia Georgia FIZ.

So a pretty simply and smart sale there: location, location, location.

The WSJ version: "The world's second greatest reserves of hydroelectric energy are in these mountains and 80% of it remains untapped."

Nice to see.

[Ed. Not sure if it's the same outfit, but here's Invest in Georgia.]

Article originally appeared on Thomas P.M. Barnett (https://thomaspmbarnett.com/).
See website for complete article licensing information.