CURRENTS: "In Digital Era, Marketers Still Prefer a Paper Trail: Glossy Printed Catalogs, Low on Recycled Content and Often Discarded by Consumers, Continue to Deliver for Retailers," by Jeffrey Ball, Wall Street Journal, 16 October 2009.

All our catalogs go straight in the recycling bag for delivering to our kids' school. We order stuff from these very same vendors, but exclusively over the Web.

And yet they keep sending us this huge flow, which almost always constitutes about 90% of our mail.