ARTICLE: "Why China Is Finally Tackling Video Piracy: Beijing wants to prove it can protect the lucrative broadcasting rights for the Summer Games," by Peter Burrows, BusinessWeek, 9 June 2008, p. 073.

China telling its video sites they gotta stop pirating feeds, especially WRT the Olympics, the first held since the spread of video sharing technologies worldwide, notes NBC's general counsel.

The Olympics will be a turning point for China in a number of ways, but this is a key one.

As the NBC TV exec puts it: [Chinese officials] recognize the future of the Chinese economy depends on innovation and creativity, and they have to protect the [intellectual property] that drives it."