Tom and I were talking today about ways to promote Great Powers when it comes out.

There's already a TPMB Fan Club on Facebook (though not very active).

Would it help get the word out to try to gin up a bigger presence for Tom on Facebook? How, exactly? Would it be worth the investment in time (since it will have to be kept up by yours truly)?

What do you think? Pros? Cons?

Relatedly, what other non-traditional promotional venues should we be looking at (again, especially in relation to Great Powers)? (And I'll probably be asking this question again, later.)

Thanks in advance for your (pertinent) thoughts ;-)