MARKETPLACE: "Taiwan Firms Head for China To Make Money on Hospitals," by Ting-I Tsai, Wall Street Journal, 28 November 2008.

For years, the article begins, foreign healthcare firms tried to sell Western packages, but now Taiwan seeks to break that code by selling "low-cost quality health care to China's masses"--a serious bid for the bottom of the pyramid.

Taiwan's advantage: it's been running factories in China for decades, so it knows the landscape.

The low-end market is seen to range at about $150 billion a year.