MEDIA & MARKETING: "Moscow Starts to Tackle Billboard Buildup," by Daria Solovieva, Wall Street Journal, 7 November 2008.

Story is about cracking down on too many billboards, but the pic that caught my attention showed the wall along the Moscow River that separates Red Square from the water. It now contains a1,300-foot-billboard operated by BMW. It appears to be electronic.

Stunning.

You'd have to imagine something equivalent in the Mall's Reflecting Pool.