ARTICLE: “Two Women’s Magazines Shift Focus to ‘Millennials’: The search is on for serious-minded female readers in their 20’s,” by Julie Bosman, New York Times, 3 February 2006, p. C3.

I just like to note signs that generational waves are breaking into new demographic territory, like spotting all the Spanish programming for the 0-5 age group. Here we’re talking about the Echo Boomers (my preferred phrase, since Millennials is a bit too Y2K/kookish for me) catching the attention of the women’s mags that target the twentysomethings.

As always, we are told that the Echo Boomers are dramatically different from the slackers of Gen X. Instead of not caring much, this generation is described as serious and caring a whole lot about the larger world outside the U.S. As the head of Marie Claire(!) put it: “I think what we strive to do every month editorially is address the needs of affluent urban women who do not want to live their lives with a blind eye to the world.”

Hmmm. Sounds good. Every little bit helps.