Millennials as a new way of approaching capitalism/consumerism
Tuesday, April 2, 2013 at 8:25AM
Thomas P.M. Barnett in Citation Post, US, demographics

Interesting USA Today story on how "Millennials are demanding capitalism with a conscience, and some of America's biggest brands are delivering."

I give a lot of speeches to middle-aged audiences (now borderline Boomers/Gen X like myself) and they express the usual concerns over the Millennials as the next to pick up the torch - so to speak.

So I talk about my oldest two and say most of the things stated in this article, so it was good to come across it and realize I wasn't unduly extrapolating from my kids:

This trend-setting, if not free-spending groupd of 95 million Americans, born from 1982 to 2004, live and breathe social media and are broadly convinced that doing the right thing isn't just vogue, but mandatory.  With nearly a third of the population driving this trend, kindness is becoming the nation's newest currency.

It always amazes me how America raises the next generation that it needs.

Article originally appeared on Thomas P.M. Barnett (http://thomaspmbarnett.com/).
See website for complete article licensing information.